You want people who choose to follow because they genuinely believe in ideas, not because they're afraid to be punished if they don't. For startups, there's so much pivoting that's required that if you have a bunch of sheep, you're in bad shape.

A resilient culture has a certain amount of resistance embedded in it. Not so much to capsize it, but enough so that it doesn't atrophy.

It's true that every leader needs followers. We can't all be nonconformists at every moment, but conformity is dangerous - especially for an entity in formation.

Adam Grant Quotes