When I published a book earlier this year about Uber, the most common question I got about it was how many of the tumultuous events of 2017 I was able to include. My gag-line response: I managed to cover the first 17 scandals of the year, but not Nos. 18, 19, 20, 21, 22, and so on.

Before its immature ways caught up with it, Uber got bigger and went further than Webvan ever did. But it bleeds money, courts controversy, and makes enemies like no company Ive ever seen.

As the finish line for 2017 begins to come into focus, I'm beginning to wonder what an Uber turnaround would look like.

Adam Lashinsky Quotes